“The war in Syria is a conflict of the social media age. Everyone — the rebels, the government, ordinary citizens, everyone — has a cellphone,” according to Joe Palca’s recent NPR article entitled “Activists Build Human Rights Abuse Cases With Help From Cellphone Videos.”
“And that means almost no bad deed goes unrecorded by someone,” Palca continues.
According to the article, “A Syrian-born human rights lawyer in Washington, D.C., is collecting those videos, hoping someday they will be used to build criminal cases against the perpetrators of the violence.”
“But he also faces a major problem: The volume of videos is staggering,” writes Palca.
"We have 600,000 videos, and we're in the process of downloading almost 2,000 videos a day," says Mohammad Al Abdallah, executive director of the Syria Justice and Accountability Centre, a nonprofit supported by the State Department and a handful of European governments, in Palca’s NPR article.
This article caught our interest immediately. Why?
The power of text communication comes to mind.
Technology is evolving, and the benefits of a texting system can be profound for your property’s operation.
We get it; the obstacles for Abdallah are greater since he is challenged with reviewing hundreds of thousands of videos.
But, the key takeaway here is the opportunity technology such as this offers.
Abdallah can use it to build human rights cases against the bad guys, and you can catch people before and during offenses on your property.
Can you imagine the abilities you gain by enlisting hundreds, thousands, and even millions of eyes to prevent, deter, and build cases against offenders of all kinds?
Now, you can ensure all bad deeds are seen and reported.
Your team is quick to the scene when something occurs.
But, your real problem is that you can’t manage what you don’t know exists.
It puts you at an extreme disadvantage.
You think you’re resolving all issues, but you’re not. This impairment prevents you from knowing your effectiveness.
Yes, you’re responding efficiently to the incidents that do come into your incident management system.
But, that’s not everything that’s occurring on your property, is it?
You’re not aware of everything that slips through the cracks because you have a deficiency in your operation.
You’re not conscious of all of the issues happening that aren’t being reported because there isn’t a way for them to be reported.
Bad deeds are going unseen and unreported.
We need to fix this – today, right now.
Your Awareness doesn’t exist, or it’s limited. Which is it?
You find out about issues or incidents the next day. But, as you already know, that’s too late.
What are the results of this weakness? Here are a few.
Your weakness is not knowing about incidents at the time of need.
You, your staff and guests must catch critical occurrences before or when they’re happening.
We’re sure these are familiar. Or, are they?
Incidents like these could be going unseen and unreported on your property without you knowing.
How does that make you feel?
You need increased awareness and a way for your guests to ensure any bad deeds can be reported to your team.
You need text communication.
Text communication is a solution that affords everyone the ability to participate in everyone’s safety.
The two main advantages are:
While these two advantages bring a lot of value to the table, you must understand one thing: these are time-of-need solutions.
That means when somebody sees something occurring, they need the resources available to report it.
You’ve got to Implement the system and display signage all over your property to ensure guests know how to use it.
You’ll see the system’s benefits in no time.
You just prevented an argument from potentially turning into unnecessary violence. How does that feel?
Seconds and minutes can make a difference in outcomes.
No more:
That’s the power of a texting system.
Palca’s article really hit home with us because we understand the value of technology. We can also appreciate the challenges associated with proving wrongdoing effectively.
Text communication lets everyone on your property participate in the safety of others. It also enables you to document the evidence. Why wouldn’t you employ this system?
So, are you able to ensure all bad deeds are seen and reported on your property?